Articles

• The role of luxury value perception in consumer behavior towards counterfeit luxury goods: the case of Moroccan consumers

  Kenza BOUDERBALA IDRISSI, Salima JAZI, Siham MOURAD

  10 pages

  • PDF
• The typical profile of Moroccan Women Entrepreneurs: Results of a study

  Hind BOUZEKRAOUI

  17 pages

  • PDF
• The effects of e-marketing in enhancing customer loyalty in Moroccan hotels: The moderating role of social media

  Abdelghafour EL KHAZRI

  19 pages

  • PDF
• Towards the development and validation of a framework for pedagogical competencies in Moroccan higher education: An exploratory study using the Delphi method

  Sarah CHETOUANI

  24 pages

  • PDF
• La Gestion de la Relation Client et La Performance Organisationnelle des Clusters dans la Région Souss-Massa

  Kaoutar TALMENSSOUR, Ismail CHEBH, Abdellatif NOUREDDINE

  8 pages

  • PDF
• Good governance and digitalization in Morocco: State of the art

  Zineb BENNIS NECHBA, Adnane BOUJIBAR, Abdelkamel ALJ

  9 pages

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• Human Resources Management: What new challenges in times of the COVID19 health crisis?

  Nisrine ESSANOUSSI

  7 pages

  • PDF