Impact of Digital Transformation Adoption on Non-financial Performance Metrics in Egyptian Technology Firms

  • Yasmine EL-GUINDY Arab academy for science, technology & maritime transport (AASTMT), Cairo, Egypt
  • Tarek SAFWAT Arab academy for science, technology & maritime transport (AASTMT), Cairo, Egypt
  • Mona KADRY Arab academy for science, technology & maritime transport (AASTMT), Cairo, Egypt

Abstract

In the digital age, companies are increasingly turning to digital transformation to remain competitive and meet evolving customer needs. This research aims to investigate the impact of digital transformation adoption on non-financial metrics in the technology sector in Egypt. The study focuses on customer satisfaction, process efficiency, and employee learning & growth as key indicators of non-financial performance. Drawing on both quantitative and qualitative methods, data was collected through online surveys distributed to employees in the technology sector, followed by semi-structured interviews with executives. The results indicate a positive impact of digital transformation on internal processes, customer satisfaction, and employee learning & growth. Practical recommendations are provided to help companies enhance their digital transformation strategies and improve overall performance in the dynamic digital landscape. This research fills gaps in the existing literature by focusing on the technology market in Egypt and examining the impact of digital transformation on non-financial indicators, offering valuable insights for businesses seeking to thrive in the digital era.

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Published
2024-06-10
How to Cite
EL-GUINDY, Yasmine; SAFWAT, Tarek; KADRY, Mona. Impact of Digital Transformation Adoption on Non-financial Performance Metrics in Egyptian Technology Firms. IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 6, n. 1, p. 18 pages, june 2024. ISSN 2665-7716. Available at: <https://ijbtsr.org/index.php/IJBTSR/article/view/121>. Date accessed: 20 july 2024. doi: https://doi.org/10.5281/zenodo.11545196.
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