Moroccan soft power in Sub-Saharan Africa: the role of economic diplomacy in strengthening Morocco's attractiveness

  • Abdelhamid NECHAD Abdelmalek Essaadi University, ESCA Ecole de Mamagement, Morocco
  • Meryeme BAHHA ENCG Tangier, Morocco
  • Adbelghani LEBBAR ENCG Tangier, Morocco

Abstract

Moroccan soft power in sub-Saharan Africa stands out after an absence that lasted three decades. Today, this soft power is only the extension of South-South solidarity and win-win cooperation with the aim of strengthening economic, diplomatic and social relations giving Moroccan companies access to a market of 1.2 billion people. Individually the countries of sub-Saharan Africa are small, these countries must work together to be more visible on the international scene. In this article, we are going to try to highlight the different aspects of Moroccan economic diplomacy in sub-Saharan Africa, going through the study of the Moroccan Sahara file and finally by studying a concrete example of the OCP as a leader on the African continent.

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Published
2023-04-11
How to Cite
NECHAD, Abdelhamid; BAHHA, Meryeme; LEBBAR, Adbelghani. Moroccan soft power in Sub-Saharan Africa: the role of economic diplomacy in strengthening Morocco's attractiveness. IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 5, n. 1, p. 11 pages, apr. 2023. ISSN 2665-7716. Available at: <https://ijbtsr.org/index.php/IJBTSR/article/view/106>. Date accessed: 28 may 2024. doi: https://doi.org/10.5281/zenodo.7817533.
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