The typical profile of Moroccan Women Entrepreneurs: Results of a study
In an ever-changing and risk-exposed climate, the establishment of a framework to support companies is inevitable, especially those led by women. Indeed, several factors slow down, hinder, or stop the success of Moroccan working women, especially those who have opted for entrepreneurship. This situation has been amplified in the particular context of the Covid-19 health crisis. Towards an egalitarian future in favor of women entrepreneurs in the era of Covid-19, our article focuses on Moroccan female entrepreneurship by trying to highlight how profiling Moroccan female entrepreneurs and analyzing their personal characteristics could have a real added value in the premature support and early management of future business leaders. First, we will present the typical profile of the Moroccan woman entrepreneur based on the results of a study conducted in 2018 on a sample of 200 Moroccan women entrepreneurs. Subsequently, through a hypothetico-deductive study, we will demonstrate the existence or not of a link between the characteristics of this profile and several indicators that we have identified and fixed in our research model to study the phenomenon of female entrepreneurship. Finally, and by referring to the paradigm of individual traits in entrepreneurship and the results of our study, we will try to highlight how profiling the Moroccan woman entrepreneur could be used to establish adequate mechanisms to support the generation of Moroccan female entrepreneurship.