The Effect of Total Quality Management on Organizational Performance: A PLS-SEM study in Moroccan Public Higher Education

  • Jaouad BENGUIT Sidi Mohamed Ben Abdellah University, Morocco
  • Abderrahim EL KARFA SIDI MOHAMED BENABDELLAH University, Fez, Morocco


This study initiates a quantitative empirical survey using the Total Quality Management Model (TQM) as an exhaustive paradigm to identify integral components related to the strategic management system which integrates the financial, administrative (governance), and academic aspects in Moroccan public universities. The thesis methodology has been architected based on the cross-sectional approach. Cross-sectional semi-structured questionnaires have been utilized to collect the research data from 807 senior executives, middle managers, and subordinates in three public universities.  For data analysis, PLS-SEM statistics are carried out to process collated data from semi-structured questionnaires. The empirical evidence from TQM associated negative impact to the correlation between the indicators of financial autonomy. Meanwhile, academic autonomy was deemed as conducive to the superior performance on the part of the university subordinates. Another significant output was observed in regard to the administrative autonomy’s indicators, which were proven to explain the correlation positively with organizational performance. The current research strategy fits into the cross-sectional type of surveys. The execution of a longitudinal method would have implicated a more effective observational process. This study raises the thorny issue of TQM implementation to break new ground in the scientific research in a developing country as Morocco. The originality of this paper lies in its depiction of the complex phenomena that have been thoroughly investigated in the western contexts, whereas, they have never been considered in any comprehensive academic paper in Morocco.


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How to Cite
BENGUIT, Jaouad; EL KARFA, Abderrahim. The Effect of Total Quality Management on Organizational Performance: A PLS-SEM study in Moroccan Public Higher Education. IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 3, n. 3, p. 21 pages, oct. 2021. ISSN 2665-7716. Available at: <>. Date accessed: 05 june 2023. doi:
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