Coopetition between Small And Medium‐Sized Enterprises to achieve Product Innovation: The relevance of Absorptive Capacity

  • Mostapha EL IDRISSI ENCG Casablanca, Morocco
  • Younès EL MANZANI FSJES Marrakesh, Morocco

Abstract

Nowadays, innovation is a key factor in maintaining a sustainable competitive advantage. Nevertheless, Small and Medium-sized Enterprises (SMEs) face enormous challenges to achieve product innovation. Coopetition strategy (collaboration between competing firms) might be an appropriate way for SMEs which want to fulfill their needs in terms of resources and competences to create and bring new product to the market. However, SMEs should have an adequate level of absorptive capacity to take advantage of coopetition. This paper aims to show the importance of absorptive capacity in this type of strategy, by developing a conceptual framework that highlights the different role of realized and potential absorptive capacity in the relationship between coopetition and product innovation.

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Published
2019-12-16
How to Cite
EL IDRISSI, Mostapha; EL MANZANI, Younès. Coopetition between Small And Medium‐Sized Enterprises to achieve Product Innovation: The relevance of Absorptive Capacity. IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 1, n. 2, p. 13 pages, dec. 2019. ISSN 2665-7716. Available at: <http://ijbtsr.org/index.php/IJBTSR/article/view/15>. Date accessed: 18 june 2024. doi: https://doi.org/10.5281/zenodo.3577401.
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