AMAHJOUR, Ilham; 						EL KHALKHALI, Imad; 						BOUZEKRAOUI, Hind.
 Social Media Marketing Activities, Brand Image, Online Trust, and E-Reputation: A Conceptual Model for the Moroccan Digital Context.
<strong>IJBTSR International Journal of Business and Technology Studies and Research</strong>, [S.l.], v. 8, n. 2, p. 10 pages, oct. 2026.
ISSN 2665-7716.
Available at: &lt;<a href="https://ijbtsr.org/index.php/IJBTSR/article/view/162" target="_new">https://ijbtsr.org/index.php/IJBTSR/article/view/162</a>&gt;. Date accessed: 02 oct. 2026.
doi: <a href="https://doi.org/10.5281/zenodo.23082487">https://doi.org/10.5281/zenodo.23082487</a>.