ZEJJARI, Ibtissam; BERRADA, Abla; BENHAYOUN, Issam.
The Country of Origin effects on Moroccan elite consumer's attitudes and purchase intention towards hedonic product.
IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 1, n. 3, p. 7 pages, jan. 2020.
ISSN 2665-7716.
Available at: <http://ijbtsr.org/index.php/IJBTSR/article/view/20>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.5281/zenodo.3627861.